I made a list (far from complete) using EU brands, categorised by Country, and type of fashion.

I haven’t categorised it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include as not in the EU.

Ideally all brands will be manufactured in EU, but where it is not applicable I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

  • Suva — PR — Casual/Everyday — Unisex

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

🇩🇪 Germany

  • Manomama — S — Casual/Everyday — Mixed
  • Trigema — S — Activewear/Casual — Mixed
  • Merz b Schwanen — S — Basics/Knits — Unisex
  • Sanvt — PR — Streetwear/Denim — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Wijld — S — Outdoor/Casual — Unisex
  • Ortovox — PR — Outdoor — Unisex
  • Decenio — FF — Casual/Accessories — Unisex
  • Armedangels — S — Casual/Everyday — Unisex
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • Adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • Notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed
  • Picea Earth — S — T-Shirts/Base layers — Unisex
  • Erlich Textil — PR — Underwear/Lingerie — Unisex
  • Grundstoff — PR — Basics/Tops — Mixed
  • Elkline — PR — Outdoor/Fleece/Outerwear — Unisex
  • GoeshEnkel — PR — Shoes — Unisex
  • Nordisk — PR — Outdoor — Unisex
  • Avocadostore — S — Marketplace (multiple categories) — Mixed
  • Hempage — S — Hemp Tops/Bottoms — Unisex
  • Freshemp — S — Hemp Outerwear/Jackets — Unisex
  • AlbertKreuz — PR — Menswear (shirts/casual knitwear) — Men
  • Ato Berlin — PR — Urban/Street Fashion — Unisex
  • Uli Schott — PR — Tailoring/Smart — Men

🇮🇪 Ireland

Aran Woollen Mills — PR — Knitwear — Unisex

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇳🇴 Norway

🇵🇱 Poland

  • Cumulus — PR — Outdoor — Unisex
  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • Kabak — PR — Socks/Accessories — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex
  • Poszetka — PR — Tailored/Smart/Casual — Men
  • Lancerto — FF — Tailored/Smart/Casual — Unisex

🇵🇹 Portugal

🇷🇴 Romania

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • Hookeshop — PR — Casual/Accessories — Unisex
  • Custi — PR — Streetwear — Mixed
  • Mikel&Joe — PR — Casual/Everyday — Unisex
  • Massimo Dutti — FF — Casual/Everyday — Mixed
  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • Nikin — S — Underwear/Loungewear/Basics — Mixed
  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
  • Zimmerli — S — Underwear/Nightwear/Loungewear — Unisex
  • baguette@piefed.socialEnglish
    2·
    20 days ago

    Bablibaris (French) which is sort of S, PR has commitments to produce around the Mediterranean and aim at producing with natural fibers.

    Northern Playground a cooperative from Norway produces in the EU, uses natural fibers and offer one repair per item. Also stopped using Facebook ads and are anti-overconsumption. S, PR, and a focus on clothing that works both outdoor as well as in town.

    • Babalugats@feddit.ukOPEnglish
      2·
      20 days ago

      Thanks, added both. I don’t think there are any fast fashion brands that are also sustainable, so S (for now anyway) is to include premium by default. Hoping to eventually break down to the types of fashion (sports, outerwear, children, men, women etc.)

      • baguette@piefed.socialEnglish
        1·
        20 days ago

        Thank you for the list :)

        I guess there is something between fast fashion and premium that could be sustainable.

        Now I think about it, maybe it is worth defining premium. I think the brands I posted are premium, but they are not outrages (if you consider the life time and production region) like designer brands (or whatever those are called). An idea would be to add PR+ for the latter.

        • Babalugats@feddit.ukOPEnglish
          2·
          20 days ago

          Yep, hoping to categorise everything with more definition at some point. S are pretty much Premium and sustainable, but some PR could fall in the Fast Fashion category too, (and maybe do/will after correction).

    • Madzielle@lemmy.dbzer0.comEnglish
      2·
      20 days ago

      Was just looking around Northern Playground’s website, and I love how thet are meta free…

      but…

      uh, bottom of thier page links their active meta pages?

      They have a photograph at the top of the website, a bunch of folks under a “meta-free” banner, yet both insta and Fb links listed at the bottom page are active?

      I find this odd.

      • baguette@piefed.socialEnglish
        2·
        20 days ago

        I agree! They talk about it in their newsletter. I didn’t say they were Meta free, but not advertising there. I still consider this advertising, though. Maybe, then, they just stopped paid ads.

        Update:

        So, yes they clarify it in their latest newsletter on this topic.

        Vi er fremdeles tilstede organisk (ikke betalt) i Meta’s univers gjennom Instagram og Facebook.

        I guess that’s a difficult choice to make for a company.

        I think the way they word it sounds like they are properly ditching Facebook, but they clarify it in the text. Sneaky, but I am willing to forgive as they are vocal about other social topics and at least try to do something against Meta (and later Google).

        BTW! Completely forgot to mention they are a cooperative :).