I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.
And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.
This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.
(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)
Edit:
Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)
From reading the comments, here are what seems to be the main reasons:
- Federation is hard
The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.
On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.
BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.
The federalized nature of Mastodon seems to be its biggest flaw.
The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.
- No Algorithm
Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.
- UI and UX
People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.
Correct, but you are still presented with a decision that adds friction to the onboarding experience. I was aware of how Mastodon works and that I could migrate and it took me a while to create an account because I didn’t want to “waste my time”. I can’t imagine a regular user being prompted to “select an instance”, decide to go with the first one they see, and registration is either closed or invite only. That’s a huge barrier to entry compared to being forced into a single login that is always open.
100000% agree with you. I would never create a bluesky account because of that. Unfortunately people aren’t as informed and most really just don’t care.
What I’m saying is that the amount of friction this adds is completely blown out of proportion. It’s just not that hard, and people acting like it’s a huge barrier are not being serious. If this was the case email would’ve never taken off. The fact that we’re at the point where it’s hard to imagine a regular user going outside a walled corporate garden is really the problem here.
The flip side is that we shouldn’t care too much either. Fediverse already has millions of users, and it can just keep growing organically at its own pace.