From a purely consumer perspective, fast food prices increased to the price territory of superior fast casual and independent restaurants while being significantly lower quality.
How did this happen without the other options increasing prices at the same rate? McDonalds lost their value proposition and eaters adjusted.
People didn’t stop ordering burgers, but they can get a great one over McD’s for maybe 20% more cost.
Love the rich brown color in the roux and final product. Looks excellent - cheers!