I am trying to get back into watching hockey again, but the digital rink board ads are making it surprisingly difficult. When they slide or flicker my eyes snap to them instead of the play, and I end up losing sight of the puck, especially when it goes behind the net.
I cannot tell if this is an attention or sensory issue on my end or if the broadcasts have simply become more visually aggressive.
For people who watch regularly: Do the shifting digital ads distract you too, or do you barely notice them anymore?
I am genuinely trying to enjoy hockey again but my focus gets pulled away every few seconds and I am wondering how others experience this.


I didn’t notice that much when I went to a game. Idk if Honda stadium games ads are static or what, just never noticed.
What’s worse are the tv ads
The ads along the boards are static in the arena but are animated on the TV broadcasts.
I think I recall this, pretty annoying
The digital boards ads are TV ads.
They are inserted into the broadcast.
Oh the tv ads on Dazn really grind my gears. It’s tricky scrolling through them cos I have to use the underneath slider, I could scroll too far and spoil the game. Really annoying