I saw a post about how nerds are resistant to advertising, which is bs imo considering how obsessed many nerds to products. But then, I do not seem to get affected - I usually do not desire to buy a product, and only seek out what to buy when needed.
That is, I feel like adverts do not work on me. Is this an illusion? Or maybe, is it that many adverts are made to appeal to neurotypicals?
This is the way it works. The brand name gets lodged into your psyche before you’re in that market.
How do they account for users like me, though? Or are we so few that they don’t care?
If I see enough adverts for something I mentally add it to a list of things I’ll never use.
For example I use Windscribe, because when I needed a VPN I did some research on what would be best for me, and I automatically disqualified Nordvpn because of how prevalent their ads are. I’ve never seen a Windscribe advert, but when I looked for the product, there they were.
You do need some amount of marketing otherwise nobody will know your product exists at all, but forcing ads into people’s faces in uncouth ways is scummy (e.g. animated adverts on pages when I’m trying to read the page content, I can’t read it until I get rid of the ad, it hard locks my brain’s focus), that’s where I usually draw the line.
Imagine your ISP sends you a copyright violation notice and threatens to cut your Internet if you don’t delete some file and promise not to do it again. In that moment of panic, you are not your smartest self and will pick the first VPN that comes to mind.
The list of boycotted brands you cultivate will still work in their favor under the right circumstances. If you get injured in an accident and are desperate for a lawyer, you will remember that ______ and ____ is the way to go. Call -_.
You get ads targeted at you differently.