Since the late 1990s, drug companies have spent tens of billions of dollars on television ads, drumming up demand for their products with cheerful jingles and scenes of dancing patients.
Heh, he’s crazy as all get-out, but I agree with getting drug ads away from the uneducated public. If an ad has to have “ask your doctor about”, it shouldn’t exist anywhere, not just TV.
He just wants this one to de-educate people on the existence of drugs in general, but honestly, if you need to see a doctor to talk about them/get them, they don’t need advertising in the first place. It does open up a bigger discussion on knowledge about the availability of pharmaceutical treatments, though, since some people probably ask their doctors about symptom treatment based on ads. It’s purely reactive and the wrong way to take care of your health, but, I won’t ignore the obviously systematic issues with access to affordable healthcare for proactive care, vs. “make this hurting stop” care.
In Canada, they aren’t allowed to tell you what a drug does in the ad, but they still have them. They try to hint at what they do, or just give you a vibe for it.
The classic example is the original series of Viagra ads.
Heh, he’s crazy as all get-out, but I agree with getting drug ads away from the uneducated public. If an ad has to have “ask your doctor about”, it shouldn’t exist anywhere, not just TV.
He just wants this one to de-educate people on the existence of drugs in general, but honestly, if you need to see a doctor to talk about them/get them, they don’t need advertising in the first place. It does open up a bigger discussion on knowledge about the availability of pharmaceutical treatments, though, since some people probably ask their doctors about symptom treatment based on ads. It’s purely reactive and the wrong way to take care of your health, but, I won’t ignore the obviously systematic issues with access to affordable healthcare for proactive care, vs. “make this hurting stop” care.
In Canada, they aren’t allowed to tell you what a drug does in the ad, but they still have them. They try to hint at what they do, or just give you a vibe for it.
The classic example is the original series of Viagra ads.